Hello! I’m Tom Penberthy.
Thank you for visiting and for exploring this invitation to work together.
In a nutshell, Penberthy Creative helps our clients grow by forging solid connections with their (your) audience.
(Please note: we also use this website as a sandbox to tinker with web stuff – interface concepts, imagery, and maybe even long form writing explorations. If something on the margins looks broken, it’s probably because we’re experimenting. 🙂
We create marketing strategies, campaigns, and content that’ll conjure productive and authentic connections between you and your audience, via delightful and memorable messaging, when the time is right.
Recent Work
Concordia University
Director of Digital Communication
Three years at a small university during challenging times for higher education. Successes: co-developing a holistic plan to increase undergraduate enrollment, changed administration policy to protect LGBTQ students, and a campaign to build community and donor support for the school’s mission-oriented programs, all while manage the team responsible for all university websites.
IASAP
Association Director
The International Association of Security Awareness Professionals comprises individuals and teams responsible for information security awareness programs in a mostly Fortune 500 membership. My role was to facilitate weekly board meetings, monthly trainings, and quarterly in-person meetings, and to nurture new and existing membership development.
OnOne Software
Director of Subscription Marketing
…for Photoshop Elements Techniques, a print/web how-to magazine for photographers. I was in charge of revenue and relationships: building industry partnerships and events, digital advertising, newsletters, shepherding customer service and design teams. Subscriptions grew steadily during my tenure, leading to acquisition.
More fun stuff
Redesigned the website for a midsize independent publishing house, crafted a marketing strategy to promote new titles and develop a social media following, and taught the team how to keep it going themselves.
Go Deeper…
Created a new website to promote a team of golf course historians / book producers. The goal was to stand up an optimized and attractive website that would convey the founders’ industry credibility and prowess in time for a key industry event.
Developed messaging, social media, and SEM campaigns for *confidential*. Currently teaching the relevant stakeholders how to monitor and evolve campaigns based on results.
Pet Loft is a neighborhood pet store with a friendly, knowledgable team and high quality pet supplies. The website is simple and elegant, with local ads and messaging aimed to bring neighbors in to the store to see for themselves.